About Riser
Ricardo L. Serrano C. is the Founder and Managing Director of Riser Real Estate Consulting, which he founded in 2025. He spent ten years representing tenants as a Partner at Alles Group (now Newmark), then sixteen years on the owner's side as Director at Hines and as Country Manager for EQT Exeter in Mexico, where he founded the firm's operations. He has led land acquisition, due diligence, permits, design, construction, leasing, asset management and dispositions for institutional capital, including speculative buildings and build-to-suit projects for Amazon and Bosch.
That career on both sides of the table is the core of Riser: tenants get an owner's perspective in every negotiation, and owners get a manager who knows what end users require.
Ricardo holds an MBA in Finance from the University of Miami and a BS in Business Administration (Accounting) from Marquette University, and is a Certified Public Accountant (State of Maryland, inactive).
- 28 years
- of experience
- 200+
- transactions
- 3M+ SF
- developed
- US$500M+
- investment
Riser Real Estate Consulting – Founder & Managing Director (2025–present)
- Represents corporate occupiers in office and industrial requirements in Mexico, most recently a warehouse lease in Cuautitlán for Jugos del Valle / Helados Santa Clara.
- Originated three speculative industrial developments for institutional and private investors: two in Querétaro (124 and 25 acres) and one in Pachuca, Hidalgo (12 acres).
- Mexico representative and technical advisor for Synergy Industrial Park, a 1,235-acre Class A industrial park in Escuintla, Guatemala.
EQT Exeter – Country Manager, Mexico (2017–2024)
- Founded EQT Exeter's operations in Mexico, including the corporate, legal, tax and accounting framework between the US and Mexico.
- Cantera Industrial Park, Querétaro (124 acres): three speculative buildings (800,000+ SF) and build-to-suit projects for Amazon and Bosch (600,000+ SF), plus a 32-acre land sale; investment over US$120M.
- Acquired 102 acres in Teoloyucan, State of Mexico, for a four-building, 2.1M+ SF industrial park (projected investment over US$210M), and a 308,000 SF Class A building in Tepotzotlán.
- 1.1M+ SF of new leases, renewals and forward sales, including the Amazon and Bosch build-to-suits; 1.4M+ SF developed in total.
Hines – Director (2008–2017)
- PIT IV, Guadalajara: acquired the full 52-acre site and participated in the initial development phase of an eight-building, 1.5M+ SF Class A industrial park (investment over US$180M), and the reacquisition and repositioning of PIT II (1.3M SF, 22 tenants).
- El Convento, Tepotzotlán: acquisition and repositioning of a 1.7M SF industrial park.
- Managed industrial and office portfolios of 3.1M+ SF with 65+ tenants, including a 500,000 SF office portfolio in Mexico City and Monterrey, and negotiated 50+ new leases, renewals and expansions.
- Sale of a 1.6M SF portfolio (six properties in five states, about US$120M); hold-or-sell strategy for a 67-property, 70.7M SF industrial portfolio across 14 markets; development management in Panama, including the 113-acre Parque Logístico Panamá.
Alles Group (now Newmark) – Partner / Corporate Accounts Director (1998–2008)
- Led tenant representation for national and international companies, with 150+ office and industrial lease transactions.
- Top revenue producer in 7 of 10 years; grew company sales by more than 25% over 2004–2008.
- Built and trained the broker team, including a performance-based reward system.
Track record
| Figure | What it covers |
|---|---|
| 28 years | Alles Group (now Newmark) 10, Hines 9, EQT Exeter 7, Riser 2 |
| 200+ transactions | 150+ office and industrial leases at Alles Group (now Newmark) and 50+ leases, renewals and expansions at Hines |
| 3M+ SF developed | 1.4M+ SF at EQT Exeter and 1.7M+ SF at Hines |
| US$500M+ investment | Acquisitions and developments led at EQT Exeter (Cantera, Teoloyucan) and Hines (PIT IV) |
Figures reflect the career of Riser's founder at EQT Exeter, Hines and Alles Group (now Newmark).
Selected client experience
Jugos del Valle, DHL, FedEx, Kraft (now Mondelēz), Adidas, L'Oréal, Canon, Baxter, Bombardier, Schindler, McKinsey & Company and Merrill Lynch; build-to-suit projects for Amazon and Bosch.
Contact Riser
Tell us about your requirement or project (type of space, size, target markets and timeline) and we will reply within one business day with a proposed scope and next steps. Our consultation carries no commitment.