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A consulting practice for teams that answer to a committee

Riser Real Estate Consulting covers industrial park consulting, development, and occupier representation for warehouses and offices in Mexico.

Portrait of Ricardo L. Serrano C.

Ricardo L. Serrano C.

Founder · Real Estate Consulting

An executive and developer with 29 years in commercial and industrial real estate in Mexico. He founded RISER Real Estate Consulting in 2025.

He was Country Manager of EQT Exeter in Mexico: more than 130,000 sq m of industrial space in Querétaro and build-to-suit projects for Bosch and Amazon. As a Director at Hines he led more than 210,000 sq m of development and acquisition in Guadalajara, and the leasing of more than 200,000 sq m of offices and 500,000 sq m of industrial space.

He was a partner at Alles Group (now Newmark). He took part in closing more than 200 corporate and industrial transactions in Mexico.

  • 29

    years of experience

  • 200+

    transactions

  • 340k+

    sq m developed

  • 1M+

    sq m leased

  • Consulting for industrial park development
  • Park development, as operator or partner
  • Occupier representation: industrial and offices
Aerial view of Cantera Industrial Park
Cantera Industrial Park

History

Where the practice comes from

RISER was founded in 2025 on Ricardo L. Serrano C.’s 29 years in commercial and industrial real estate in Mexico: EQT Exeter, Hines and Alles Group (now Newmark). The firm covers park consulting, development and occupier representation.

Mission

Help people decide better about real estate in Mexico, independently, and in the language a corporate team actually uses.

Vision

Be the firm people call when the analysis and the document matter as much as the asset.

Values

What we will not compromise in a deliverable

Independence

We sit on the side of whoever commissions the work: occupier, investor or development partner.

Rigor

Assumptions go in writing. Sources can be traced.

Discretion

We treat the client’s information as if it were our own.

Clarity

Fewer slides. What is needed to decide.

Pragmatism

If it does not fit the time, the budget or the operation, we do not recommend it.

Excellence

The document looks and reads at the level of the people who receive it.

Track record

Timeline

  1. Alles Group

    Partner · now Newmark

    More than 200 corporate and industrial transactions in Mexico.

  2. Hines

    Director

    More than 210,000 sq m of development and acquisition in Guadalajara; leasing of 200,000 sq m of offices and 500,000 sq m of industrial space.

  3. EQT Exeter

    Country Manager, Mexico

    More than 130,000 sq m of industrial space in Querétaro. Build-to-suit for Bosch and Amazon.

  4. 2025

    Founding of RISER Real Estate Consulting

    Park consulting, development, and industrial and office occupier representation.

Difference

Why to hire RISER

  • Occupier representation, not asset listing: the value is in the judgment.
  • Documents that work in committee, procurement, and legal or finance.
  • Practice in industrial warehouses, land and formal corporate processes.
  • A sober visual identity, with a version for light or dark backgrounds.
  • A site in three languages, for local and international assignments.
  • Senior support from the brief through the closing session.

Working together

Need an independent view on the next process?

It can be a focused study or support in phases.

We reply with a scope and a tentative date. No commitment.

Experience | Riser Real Estate Consulting